With more than 93,000 paid circulation, the monthly magazine, Leatherneck, has informed and entertained Marines and their families for more than 90 years.
Declared "mission essential" by USMC headquarters, Leatherneck can be found on Marine bases in the barracks, recreation rooms, barber shops and libraries, and wherever Marines are deployed, aboard ships and in the field.
Marines are proud of their Corps. They follow today's exploits of fellow Marines in Iraq and Afghanistan. They also are interested in current training exercises and new weapons, apparel and equipment being tested and used. And all Leatherneck readers, regardless of rank or military status, share an intense interest in battles fought by leathernecks from the Revolutionary War to the present.
Advertising in Leatherneck can bring active buyers to Marine Exchanges, retail outlets and Web sites, or it can sell direct. It can describe or reinforce the capabilities of Defense advertisers with active-duty Marines as well as with former and retired Marines in the Pentagon, Congress and in industry who are vocal supporters of the Corps.
The latest Readership and Purchasing Study, when compared with the previous study, demonstrates that Leatherneck subscribers are buying more than ever—motor vehicles, sporting goods and equipment, computers and electronics, and Marine memorabilia.
Ask the magazine's regular advertisers about the buying power, reader loyalty, long life and cover-to-cover readership of Leatherneck's Marines. Nearly half advertise every month, and many have advertised in Leatherneck five to 10 years!
Advertising space is now available on Leatherneck Online as well. Click HERE to learn more about the magazine's Web site.
Click HERE to learn more about Leatherneck's monthly circulation and editorial content.
Click HERE to see a profile of Leatherneck's dedicated readership.
Click HERE to see what Leatherneck readers said about the "Magazine of the Marines."
Click HERE for the current advertising schedule and rates.
Click HERE to see instructions on preparing an advertisement for print.
For more advertising information contact:
G. Scott Dinkel
634 77th Street
Brooklyn, NY 1120
(718) 715-1361
s.dinkel@mca-marines.org.
Since 1775, U.S. Marines have been called leathernecks. The name comes from a leather collar worn by Continental Marines to protect against saber slashes. Each issue of Leatherneck magazine contains an image of a Continental Marine somewhere in its pages.
Leatherneck readers include active-duty, Reserve and retired Marines, Marine veterans, family and friends of Marines. In addition, Leatherneck is circulated among the leadership at Headquarters, U.S. Marine Corps, the Department of the Navy, the Department of Defense, appropriate Congressional committees, Marine veterans in Congress and private industry.
Leatherneck, “Magazine of the Marines,” has been in print continuously since 1917 and is published by the Marine Corps Association at Quantico, Va. Leatherneck has more feature articles than any other Marine-oriented magazine on the market today. Paid circulation is more than double that of any other Marine magazine.
Leatherneck is a general-interest, monthly magazine. It covers the Marine Corps of yesterday, today and tomorrow, including news and feature stories on individual Marines and units, where they serve, what they do, the training they receive, the equipment they use and the battles they fought. Its purpose is to inform as well as entertain and educate Marines of all ranks and ages, as well as those who are simply interested in the world’s finest fighting force.
Click HERE to return to the advertising information menu.
| Male | 95% |
| Active Duty, Reserve, Former or Retired Marines | 93% |
| Married | 74% |
| Attended or Graduated from College | 71% |
| Officers and Staff NCOs | 56% |
| % Who Read Regularly (three out of four issues) |
|
|---|---|
| Leatherneck | 98% |
| Marine Corps Gazette | 27% |
| Marine Times | 22% |
| Military Lifestyle | 1% |
| Own | Bought in Past 12 Months | |
|---|---|---|
| Shooting & Hunting | 62% | 20% |
| Cutlery | 54% | 14% |
| Fishing | 44% | 9% |
| Camping & Hiking | 42% | 10% |
| Sports Optics | 42% | 7% |
| Own | Bought in Past 12 Months | |
|---|---|---|
| Passenger Car | 69% | 17% |
| Pickup Truck | 36% | 8% |
| Van or SUV | 44% | 14% |
| Motorcycle | 15% | 5% |
| Own | Bought in Past 12 Months | |
|---|---|---|
| Personal/Laptop Computer | 65% | 13% |
| Printer | 64% | 11% |
| Fax Machine | 30% | 4% |
| Personal Digital Asst. (PDA) | 12% | 2% |
| Wireless Data Connection | 11% | 4% |
| Online Gaming | 7% | 1% |
| Own | Bought in Past 12 Months | |
|---|---|---|
| CD Player | 73% | 11% |
| Cell Phone | 72% | 21% |
| DVD Player | 65% | 17% |
| Digital Camera | 41% | 10% |
| Camcorder | 26% | 2% |
| Global Positioning System | 17% | 4% |
| Digital Video Recorder | 13% | 3% |
| MP3 Player | 11% | 5% |
| Own | Bought in Past 12 Months | |
|---|---|---|
| Marine Memorabilia | 75% | 26% |
| Watch | 69% | 11% |
| Sunglasses | 62% | 11% |
| Ring | 59% | 7% |
| Bought in Past 12 Months | |
|---|---|
| Hardcover Books | 73% |
| DVDs | 63% |
| Computer Software | 45% |
| Videotapes | 44% |
| Downloads | 21% |
| Video Games | 18% |
| PC Games | 16% |
Source: 2004 Leatherneck Readership and Purchasing Study
Leatherneck's Marines Are Buying More Than Ever!
2004 vs. 2001 % of Leatherneck Subscribers Who Bought in the Past 12 Months
| Motor Vehicles | 2004 | 2001 | Gain |
|---|---|---|---|
| Passenger Car | 17% | 13% | + 4% |
| Van or SUV | 14% | 6% | + 8% |
| Pickup Truck | 8% | 4% | + 4% |
| Motorcycle | 5% | 3% | + 2% |
| Computers & Electronics | 2004 | 2001 | Gain |
| Cell Phone | 21% | 11% | + 10% |
| PC or Laptop Computer | 13% | 9% | + 4% |
| Printer | 11% | 8% | + 3% |
| CD Player | 11% | 6% | + 5% |
| Fax Machine | 4% | 3% | + 1% |
| Other | 2004 | 2001 | Gain |
| Marine Memorabilia | 26% | 19% | + 7% |
| Watch | 11% | 8% | + 3% |
| Sunglasses | 11% | 6% | + 5% |
| Ring | 7% | 5% | + 2% |
Source: 2001 & 2004 Leatherneck Magazine Readership and Purchasing Studies
"One of the best magazines on the market. Thoroughly enjoy every issue and read from cover-to-cover." –Capt
"Great publication! I've subscribed since I enlisted and my father subscribed before that. Your continued improvements are fully recognized." –Cpl
"It's just better the past few years than it's ever been—the only magazine I read cover-to-cover." –GySgt
"I have every issue since I joined the Corps in June 1995. Enjoy the stories past and present." –Cpl
"Greatly enjoy reading it—look forward to receiving it." –LtCol
"The greatest magazine in the country." –GySgt
"Frankly, I read Leatherneck to evaluate progress of Afro-Americans. I have seen improvement and share with educational and community organizations." –Maj (USMCR)
"Please add more to Leatherneck because it is the best magazine for the Marines by the Marines." –Recruit
"My wife and I read Leatherneck cover-to-cover every month. We enjoy it very much. We are a Marine family." –SgtMaj(Ret)
Source: Leatherneck Readership and Purchasing Study
For more advertising information, contact:
G. Scott Dinkel
634 77th Street
Brooklyn, NY 11209
(718) 715-1361
s.dinkel@mca-marines.org.
Profile
The site by Leatherneck, Magazine of the Marines, is designed to inform and entertain all Marines—active-duty, Reserve, retired and Marine veterans of all ranks, as well as their families.
It presents: Front Page headlines, Leatherneck's Bulletin Board, excerpts from the Current Leatherneck Issue, Trivia Challenge participation for prizes, Leatherneck Laffs (cartoons), Sound Off (letters to the editor), Photo of the Month, Current Issue Cover, FAQs (frequently asked questions about little-known facts, Marine recipes, benefits, how to find things, etc.), a Site Map and Links with official USMC sites and Marine-related organizations.
Traffic/Usage
The Leatherneck Online site averaged 91,258 page views per month in the first nine months of 2005, up from 89,962 average page views per month in the first nine months of 2004. During the month of September 2005, the total number of page views for Leatherneck Online was 97,216.
There is no cost to access the site, and visitors are not required to register.
Ad Placement
Online ads may be fixed on one page or rotated through the site. Fixed ad placement opportunities are:
Front Page, Sound Off, Photo of the Month, Current Leatherneck Issue, Current Issue Cover, Trivia Challenge, Frequently Asked Questions, Leatherneck Bulletin Board, Site Map, Leatherneck Laffs, and Links (USMC & Related Organizations).
Discounts
20% discount to 6 and 12 time print advertisers in Leatherneck magazine.
15% to qualified and recognized agencies.
Leatherneck Online advertising materials should be sent to: s.dinkel@mca-marines.org.
Monthly Advertising Rates/Specifications
Rates effective January 1, 2008
| Type | Size (pixels) | 1 Month | 6 Months | 12 Months |
|---|---|---|---|---|
| Banner | 486 x 60 | $700 | $650 | $600 |
| Skyscraper | 120 x 600 | $625 | $600 | $500 |
| Square Button | 125 x 125 | $250 | $225 | $215 |
| Button #1 | 120 x 90 | $205 | $195 | $180 |
| Button #2 | 120 x 60 | $175 | $170 | $165 |
| Micro Button | 88 x 31 | $145 | $138 | $133 |
Rates effective: 1 January 2008
Discounts: 20% to 6- and 12-time print advertisers in Leatherneck magazine.
Agency Discount: 15% to qualified agencies
Page Placement
Online ads rotate on the following Web pages: Front Page, Current Leatherneck Issue, Trivia Challenge, Online Photo Galleries, Leatherneck Laffs, Sound Off, Photo of the Month, Current Issue Cover, Frequently Asked Questions, Site Map and Links (USMC & Related Organizations).
Inquiries
All inquiries about advertising rates, deadlines, extensions or mechanical requirements should be directed to G. Scott Dinkel at (718) 715-1361. Leatherneck Online advertising material should be sent to leatherneck@mca-marines.org
Electronic Magazine Edition
Each month Leatherneck will be published cover-to-cover, online to its subscriber base. Readers will have the opportunity to read the issue before it gets to their mailboxes or if they are deployed to an area where it will be difficult to receive mail. Print advertisers will have their ad in the electronic edition linked to their corporate Web site address. If an advertiser wants a different Web address, it can be changed for $50 net.
Increase the impact of your message or announce a last-minute offer with a digital “Blow-in Card.” These units pop up when a digital page is opened and can be added at anytime up to five days prior to the posting of the monthly magazine on the Web. The digital content for the blow-in must be received three days prior to this or a total of eight days before the end of the month. $450 per issue.
Announcement E-mail
Each month an e-mail is sent to our opt-in subscribers who wish to be notified when the issue becomes available. This e-mail sponsorship is available for $1,100. This also includes one “blow-in card” inside the issue which will be viewed when the magazine is opened by the readers.
The Marine Corps Association is the publisher of Leatherneck and the Marine Corps
Gazette. Acceptance of advertising is subject to publisher’s approval. Responsibility
is borne by the advertiser and agency.
Sales Office: |
Production & Editorial Offices: | |
G. Scott Dinkel
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Mailing Address:
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Overnight Mail Address:
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Telephone: (718) 715-1361 Web site: www.mca-marines.org/leatherneck |
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